Compass-Guided Simplicity: Schott’s Tablet App for CPhI
Streamlining content with a compass
How do you make seven complex topics engaging and easy to digest? By crafting a tablet app that puts clarity first.
A Thematic Approach to Content Delivery
As part of Schott’s presence at CPhI 2024, we developed a tablet app to showcase seven key topics representing their products and services. Designed to complement the booth’s naval theme, the app condensed each topic into a single, easy-to-digest page, ensuring visitors could quickly absorb relevant information.
Simplicity with a Touch of Elegance
Initially, the concept included a digital ship steering wheel for navigation, reinforcing the nautical theme. However, to optimize space and focus on content, we introduced a sleek compass-inspired interface instead. This design provided an intuitive and visually consistent way to explore the app, aligning seamlessly with the overall concept while ensuring clarity and functionality.
